IEA_AARST_Radon_Reporter_JUNE_2024

ASSOCIATION NEWS 6 | June 2024 New IEA Brand and Logo Use Guidance As part of the recent rebranding process, Indoor Environments Association is pleased to share the NEW and improved brand membership logo with all current members. IEA leadership thanks members for immediately taking steps to discontinue the display of old logos for AARST-NRPP or AARST in professional and business email signatures, websites, social media, and other communications and start using the IEA logo. This action will help reduce confusion and inconsistency. Current members should review the Use of IEA Brand and Logo agreement located in their Member Dashboard. It is necessary to consent to this agreement when downloading the logos. Why Does Using the Correct Logo Matter? Brand Definition is a distinctive mark, symbol and/or phrase, known as a tagline, which identifies a product or service as belonging to an organization, manufacturer, another type of corporation, or person. The IEA brand and logo carry significant meaning and value to those in the industry. Brand protection is key to preserving the intellectual property of the American Association of Radon Scientists and Technologists (AARST) / Indoor Environments Association (IEA). Intellectual property includes: • IEA brand and logos • Company and domain name(s) • Registered trademarks/service marks • All copyrighted material, including web content, documents and videos The IEA brand communicates our identity and the exceptional quality, value and service provided to those in the industry. Thus, IEA must protect, preserve, and defend our brand to ensure that they continue to be recognized symbols of quality. The IEA Brand, Logo and Mark are the property of AARST and their use shall only be authorized by the criteria presented in this policy. Improper References to IEA Brands IEA depends on the integrity of the members of its extended community to respect the limits IEA has placed on the use of its brands and logos. Examples of nonconforming (and commonly misused) terminology may include, but are not limited to, the terms in the left column of the table below. Do NOT use: Reason: AARST or IEA Accredited Professional AARST or IEA Certified Professional AARST-NRPP Certified Professional • Individuals are certified by NRPP, not AARST or IEA • IEA is the professional trade association of members AARST or IEA Certified Contractor / Business AARST or IEA Accredited Contractor / Business AARST-NRPP Certified/Approved/Accredited Business • Individuals are certified NRPP • Contracting companies, businesses, and organizations that employ certified individuals are not certified or accredited AARST or IEA Approved Trainer • Neither IEA nor NRPP engage in training or certify, accredit, or approve trainers • NRPP approves training courses only AARST or IEA Approved Device • Devices that were on the EPA list are on the NRPP list of radon measurement devices • Devices not on the NRPP list must be submitted to NRPP for evaluation before it is NRPP-approved