THE RADON REPORTER | 37 MARKETING 1. Optimize Your Google My Business Profile It’s free to create a Business Profile on Google. Create a profile at no cost, and then manage your business using Google Search and Maps to start reaching more customers. Your Google My Business profile can be one of the fastest and cost-free ways to rank higher on research results, with ⅓ of leads coming from the profile among many businesses. If you search, “radon mitigation near me” on Google, you’ll see the three or four listings in the map pack. To optimize the profile, fill out as many of the details as possible including: 1. Select the correct categories (this is super important) 2. Add photos 3. Put target keywords in the business description 4. Add your services linked to your website 5. Add your logo Reviews are also critically important. Implement a tool to automatically send a request for reviews after your team completes a job. Pro Tip: Keep working at it until the Google My Business “Profile Strength” is 100%. 2. Leverage Search Engine Optimization for Long-Term Success Search Engine Optimization (SEO) is a powerful source for driving organic traffic to your website. Optimize your site’s structure, load speed, and mobile compatibility to improve user experience and search rankings. Consistent, valuable content will not only boost your visibility but also establish your authority in the industry. The top priority for ranking higher should be quality content. Focus on creating high-quality, keyword-rich content that addresses common questions and concerns about radon. Here’s a practical way to generate great content for your website: 1. Think about the top 5 questions that you get asked on every job. For example, “How long will it take for my radon levels to be reduced?” 2. Open your phone and start a new note. Use talk-to-type, and speak out loud, giving your full answer/response. 3. If you would like editing support, go to an Artificial Intelligence tool like ChatGPT and give it these instructions: “You are an expert content editor. I am giving you my article on how long it will take for radon levels to be reduced after installing a system. Please proofread it, suggest edits, and enrich it with the target SEO keywords.” 4. Add your new article to your website Pro Tip: Use ChatGPT to keep new ideas for topics and review your current website’s content. 3 Easy Ways to Get More Jobs Online Navigating the complex world of online marketing can be a daunting task. With countless strategies, contractors, and tools at your disposal, figuring out where to start can be overwhelming. Plus, the warmer months are notoriously slower for radon contractors, making it even more crucial to optimize your efforts. The reality is: the fundamentals don’t change. The tactics may change, and it can be hard to keep up with all of the updates. One of Google’s core themes is customer-centric marketing. Know your audience, speak to them well, and know how to properly get in front of them. Here are the best three proven ways to get more jobs and keep your business thriving year-round. Peter Ruchti, Radon Marketing Specialist, and President, AdeptPlus Web Marketing
RkJQdWJsaXNoZXIy MTgwNDgx