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THE RADON REPORTER | 37 ASSOCIATION NEWS Spotlight: Advocacy Committee The Indoor Environments Association’s Advocacy Committee has been instrumental in elevating radon awareness through an innovative and multi‑channel outreach strategy. Over the past few years, the Advocacy Committee has produced compelling visual and audio media designed to deepen public understanding of radon risks and reinforce the need for testing in January, National Radon Action Month - and beyond. Committee Members include Jan Fisher, Laura Armul, Duane West, Andrea Stephens, Jackie Nixon, John Mallon. This dedicated group brings together their unique perspectives and care for the community at large in order to raise awareness for indoor air quality. NRAM Images Available for Use In January, the committee designed a suite of ready- to-use graphics tailored for social platforms— Instagram, Facebook, LinkedIn, and Twitter—to mark National Radon Action Month. These designs, including infographics like “Protect Family from Radon” and “Radon Report Card,” were featured prominently on the Indoor Environments “Radon Action Resources” page and all social media. These images are available and encouraged for all to use. Every year, for NRAM, the Advocacy Committee works together to generate new images. The resources also include door hangers and postcards available to print. PSA Outreach: Public Service Announcements The Advocacy Committee developed audio PSAs for radio, social media, ad campaigns, and beyond. These messages succinctly explain radon dangers and urge homeowners to have their homes tested for radon. These PSAs will expand the outreach that chapters and members alike are able to do - being able to provide not just an image, but a thirty- second long PSA allows engagement of audio/video/radio resources. Music Video Contest Last year, the Advocacy Committee organized a RadonMusic Video Contest, inviting individuals and teams to repurpose popular songs with radon-focused lyrics. Announced on all social media platforms, the initiative garnered attention and participation across the professional community. Last year’s inaugural contest (July–August 2024) drew four compelling entries, including the Michigan Department of the Environment, Great Lakes, and Energy ( EGLE) production, “Please, Please, Please Test Your Home for Radon,” which was selected by a panel of judges as the grand prize winner and celebrated at the 2024 Radon & Vapor Intrusion Symposium in Orlando, Fl. All 2024 entries are available here. Impact and Future Direction Through coordinated visual, audio, and participatory campaigns, the Advocacy Committee demonstrates how creative advocacy can help engage the committee at large. The layered approach through media graphics, audio broadcast outreach, and engaging contests extends reach across demographics while promoting community involvement. As part of its ongoing mission, the committee updates resources on the Radon Action Resources yearly. They also aim to support expansion of audio PSA placements across regional radio stations and streaming services to reinforce testing messages in January. The Advocacy Committee continues to set a high standard in multimedia radon advocacy. Through social media posts, graphics, broadcast-ready audio, and creative community engagement, they are advancing a crucial public health mission: Ensuring every home is tested for radon during National Radon Action Month—and beyond.