AARST Media Kit
If your business goals for 2023 include raising your brand’s visibility and staying front and center in the radon and vapor intrusion industry, we can help.
AARST strives to deliver robust advertising and networking opportunities that will connect your message with the decision-makers you most want to reach. Whether through our year-round publications, our annual symposium, website, or other platforms – we are here to help deliver.
AARST is the professional association offering a knowledge base that members consult for resources and guidance on radon and vapor intrusion. As professionals saving lives, we work together to increase public awareness, advocate for public policy, and grow our members’ businesses. Our work at standard-setting, growing chapters, providing certifications for testing and mitigation professionals, and educating members puts us in front of your customers in a variety of ways, all year, every year. AARST products and services fall into five main categories:
1. Standards Development
2. Memberships
3. Certification
4. Policy Advocacy
5. Professional Development
Overall Reach
Social Media Reach
4000 Members / Certified Professionals
235+ Followers
12 Chapters
1000+ Followers
4000 – 7000 Monthly Industry News Recipients
2400+ Followers
Partner Reach – 7,000 – 14,000+
235+ Subscribers @stopradon
Advvertisers must register to purchase advertising.
Not a registered AARST advertiser? Please contact advertiser-registrations@aarst.org
Opportunities
Sale pricing for one-year / 12-month packages is only available through January 23, 2023.
Note: Rn Biz is the only publication which has an earlier deadline as it is distributed before the end of the sale. Once the sale ends, all advertising opportunities will be sold as single issues only. For example: if the advertiser does not purchase a 12-month contract of Rn Biz before the January issue, it is not possible to be listed when it is distributed January 5th, although it will be possible to purchase 11 (or fewer) monthly Rn Biz listings. Similarly, a purchase later in the year will affect visibility through web ads, Radon Reporter issues and any multiple-issue purchases.
Rn Biz Monthly E-newsletter
Each issue of AARST’s digital newsletter is distributed to more than 5,000+ potential readers. Distributed on or near the first of each month, it is a proven, successful way to point prospective customers to your website, programs and services, and generate sales leads. Each month’s issue is a web-based page, so clicks go from website to website for better SEO. Ads are placed first-come-first-serve, top down and are rotated from the bottom up. Ads from previous years maintain priority status until the individual contract runs through. Ads are available in the following size:
| Size | Frequency | Cost |
| 600 px W x 400 px H | Monthly | $1200.00 for 12 months or $120.00 per single month |
Website Ads
AARST owns two websites, AARST.org and NRPP.info. Each website has a specific client base. Web ad packages are designed to feature your brand in direct correlation to your business for better engagement. Ads are sold in packs with four options: Certification Ad Pack (includes locations on AARST.org & NRPP.info), NRPP Device Ad Pack, NRPP Education Ad Pack and (NEW in 2023) AARST Digital News Ad Pack. The packs are designed to put your brand on exactly the page on our website that your client needs to visit, where they can see your company and immediately link to your page! Web ads are block ads that rotate; see details listed in the Ad Spec sheet for URL page placement for each pack.
Website Ads are available in one size:
| Size | Frequency | Cost |
| 300 px X 300 px | Daily with thousands of impressions | $1200 for 12 months or $120 per single month |
The Radon Reporter Digital Magazine
AARST publishes a digital magazine three times per year. Each publication issue is launched first to our immediate community of 4,000+ and then released to our mailing list and partners of over 14,000. Articles can cover technical content or industry trends and are placed to expand the body of knowledge in the field. The digital Reporter maintains the 8.5” w X 11” h magazine format and continues to format on FlippingBooks, as well as PDF format.
| Size | Frequency | Cost |
| Full Page | Published 3 x a year. Digital version remains in archives | 3-Issue package $2,500 Single Issue: $900 |
| Half page (Vertical or Horizontal) 3.75″w x 10″h OR 7.5″w x 5″h | 3-Issue Package $1650 Single Issue: $700 |
|
| 1/4 Page 3.75″w x 5″h | 3-Issue Package -$1350 Single Issue: $550 |
|
| Banner 7.5″w x 1.5”h (NEW in 2023) | 3-Issue Package – $1000 Single Issue: $425 |
Sponsored White Papers – Radon Reporter (NEW in 2023)
AARST accepts editorial content in the form of white papers considered for the inclusion of The Radon Reporter and AARST News, marked “sponsored content” that presents technical/research information adding to the industry knowledge base without solely commercial promotional messaging. All content is subject to approval and editing by AARST Communications. One paper (1 page/800 words) per advertiser per year. (This does not include AARST-sourced content such as business-themed articles.)
| Size | Cost |
| 1 page | Single Issue Insertion: $1200 |
Featured Logo Placement
National Radon Action Month (January 2023)
AARST sends out three to four NRAM weekly emailings each year featuring the NRAM Toolkit that has been developed by the AARST Advocacy Committee. Logo Placement advertising through this weekly campaign offers companies the opportunity to be featured on the entire NRAM toolkit for the year https://aarst.org/nram/, including weekly e-blasts during January.
| Quantity Available | Cost | |
| Page Advertiser | 1 | $900 |
AARST Educational Page
AARST offers members free continuing education. Free CE is also a strong conversion vehicle for NRPP Certified professionals to join AARST. Promote your brand as a leader/supporter in radon education and AARST membership on https://aarst.org/courses/
| Quantity Available | Cost | |
| Page Advertiser | 2 | $900 |
Additional Advertising Opportunities
ARPC Advertisers
The American Radon Policy Campaign supports AARST efforts to represent the radon industry in Washington DC and states. Advertisers can achieve sponsorship levels of: Vanguard, Champion, Legionnaire, Elite, Standard Bearer, Defender, and Advocate.
We are fortunate to have many companies and organizations which significantly invest in AARST’s mission throughout the year. The Advocate, Defender and Standard Bearer Advertisers will have the added benefit of having a half-page ad in the digital magazine, recognizing them, their leadership and their commitment to AARST policy goals. All other level Advertisers will be featured in a combined ad, all in the July issue of the Radon Reporter. For more information regarding being an ARPC Advertiser visit.
| Level | Frequency/ Ad Size | Cost |
| Advocate | Radon Reporter July issue half page | $20,000 |
| Defender | Radon Reporter July issue half page | $10,000 |
| Standard Bearer | Radon Reporter July issue half page | $5,000 |
| Elite | Radon Reporter July issue combined ad | $2,500 |
| Legionnaire | Radon Reporter July issue combined ad | $1,000 |
| Champion | Radon Reporter July issue combined ad | $500 |
2023 AARST International Radon Symposium – Nashville
The annual symposium offers many opportunities for sponsorship. While the assortment of events and activities available to be sponsored are many, each purchase can elevate your brand to a higher sponsor level: Diamond, Platinum, Gold, Silver and Bronze. Levels are achieved over a 3-year cumulative purchases of sponsored items and booths; sponsors do not have to be exhibitors. The 2023 Prospectus will be available in February.
Ad Art Content Theme and Deadlines
| Rn Biz Theme | Rn Biz Ads Due | Radon Reporter Theme | Radon Reporter Ads Due | |
| January | NRAM | 12/15/22 | ||
| February | Revised Standards | 1/15/23 | ||
| March | Small Business | 2/15/23 | ||
| April | Radon and Health | 3/15/23 | Policy Updates, Apps, NRPP | April Publication – Ads due 3/1/23 |
| May | Emerging New Standards | 4/15/23 | ||
| June | Risk Communication | 5/15/23 | ||
| July | Worker Safety | 5/15/23 | Single Family, Commercial, and VI Mitigation | July Publication – Ads due 6/1/23 |
| August | Healthy Homes (indoor air) | 7/15/23 | ||
| September | Symposium | 8/15/23 | ||
| October | Contingency/ Inspection | 9/15/23 | ||
| November | RRNC | 10/15/23 | Symposium Recap, Updates | November Publication – Ads due 10/1/23 |
| December | Advocacy | 11/15/23 |
We look forward to your partnership in 2023!